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Demographics
Most businesses need demographic data to evaluate if their business could be successful in a particular area. It is also an important part of a business plan in order to show possible lenders that there is or will be sufficient customers to support the business.
The Erie Community Library offers a variety of online resources:
- The DemographicsNow online system allows users to identify a particular address or the option of choosing a location on a map to create demographic reports based on a radius or drive-time distance from the location. Visitors may learn not only typical population, income, ethnicity, and household numbers, but consumer spending information as well. This service is available to Highplains Library cardholders.
- ReferenceUSA allows you to learn more about your competition. Learn who is the primary contact; what the annual sales are at each location and what is spent on a variety of products.
- How your business measures up to the competition or if starting a business if your projections are reasonable for your market;
- Find where your customers, competition and suppliers are located; and
- Where you might want to target your advertising dollars to promote your business.